info@emediait.com

+27 87 820 4164

emediaIT - Innovative Technology SolutionsemediaIT - Innovative Technology Solutions
Menu
  • Home
  • Services
    • Digital Transformation
    • Software Development
    • Cloud Solutions
    • IT Consulting
  • Products
    • Microsoft 365
    • Microsoft Azure
    • Microsoft Dynamics 365
    • Microsoft Power Platform
    • Microsoft SharePoint
    • Nintex and K2
    • Software Licensing
    • Hardware
  • Clients
  • Portfolio
  • Partners
  • Social Responsibility
  • Careers
  • Blog
  • Contact
Digital Transformation Customer Experience

Digital Transformation Improving Customer Experience

CategoriesDigital Transformation / Thought Leadership

emediaIT

26/03/2021

0 0

Share this post

Digital Transformation is the process of adopting digital technology to transform services by replacing manual processes with newer automated systems. The implementation of digital technology has resulted in a change in the way businesses interact with its customers, allowing for increased customer engagement and a consistent experience.

It has been shown that customers who are highly engaged by businesses, buy 90% more frequently, spend 60% more per purchase and are:

  • Six times more likely to try a new product or service from their preferred brand.
  • Four times more likely to have referred your brand.
  • Two times more likely to make a purchase with their preferred brand, even when a competitor has a better product or price.

A study by MIT found that companies are 26% more profitable than their competition after embracing digital transformation. The table below illustrates the significant growth opportunity that your business could be a part of.

                                          Source: https://www.superoffice.com/blog/digital-transformation/

It is clear that digital technology has transformed consumer habits, with automation allowing customers to get what they want almost exactly when they want it. As a result, customer expectations have shifted, with the need to be constantly connected, app-native and an awareness of what they can do with technology.

Ways to Improve Customer Experience through Digital Transformation:

1. Information Availability Online

The ability to store information online is one of the biggest yet simplest benefits. While   traditionally businesses save data locally, advances in storage and security technology have made it common practice to use internet-based methods. This helps eliminate the need for a customer to contact an employee and makes it much more convenient for customers to locate the information they want.

2. Automation

In a survey by Accenture, 84% of respondents said they preferred interacting with computer-based applications rather than human advisors due to their constant availability.

In the same survey, 68% of respondents also said that automated applications were faster to engage, and 64% said they communicated more politely. Although the quality of service was a valid concern about automation in the past, we are now at a point where many consumers prefer this approach.

So, if you are not yet using automation as part of your customer service strategy, there is no better time to start than now. Automating tasks like follow-up emails and ticket prioritization can reduce the amount of time your team spends on basic processes and help them serve your customers more efficiently.

3. Customize Content to Individual Users

The more relevant your offers are to each of your individual customers, the more likely they will be to take advantage of those offers. That is why many companies now use customer data to provide personalized content and recommendations.

For example, if you have ever shopped on Amazon, you have likely noticed a section of recommended products. These products are a tailored list based on the customers search history.

4. Focus on Providing Value

As your business begins to adopt new technology, it is important to remember to focus on providing value. If your goal is to improve customer experience, you should be ensuring that at each step of your digital journey, your customers are being benefitted in some way.

Want to improve customer experience in your business? Contact us today or for more information on Digital Transformation visit here.

 

 

Related Post

24/09/2022

emediaIT renews status as...

emediaIT has been a proud Microsoft Partner since 2005 and has reaffirmed our status and...

00

09/06/2021

From surviving to thriving in...

Enterprises had no choice but to turn digital to survive during Covid-19, with many...

00

14/05/2021

Internet of Things (IoT)...

Internet of Things (IoT) Development – Connecting your World What is an Internet of...

00

12/05/2021

Digital Transformation...

Digital Transformation – Automating Operational Processes Digital Transformation (DT)...

00

08/04/2021

Mobile App Development Trends...

Mobile application development is always evolving, due to advances in technology, user...

00

12/03/2021

Microsoft Mesh Announced at...

Microsoft’s annual Ignite event staged the unveiling of Microsoft Mesh, its newest...

00

Recent Posts

  • emediaIT – Festive Season Shutdown – 2022
  • emediaIT renews status as Microsoft Gold Partner in 2022 by achieving multiple Gold and Silver competencies
  • emediaIT – Festive Season Shutdown – 2021
  • From surviving to thriving in a digital world.
  • Internet of Things (IoT) Development – Connecting your World.

Recent Comments

    Archives

    • Dec 2022
    • Sep 2022
    • Dec 2021
    • Jun 2021
    • May 2021
    • Apr 2021
    • Mar 2021
    • Feb 2021
    • Jan 2021
    • Dec 2020
    • Nov 2020
    • Oct 2020
    • Aug 2020
    • Jul 2020
    • Mar 2020
    • Dec 2019
    • Nov 2019

    Categories

    • Cloud Solutions
    • K2
    • Social Responsibility
    • Software Development
    • Nintex
    • Microsoft
    • Digital Transformation
    • Achievement
    • Culture
    • Events
    • General
    • Microsoft SharePoint
    • News
    • Passion
    • Thought Leadership

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

    Pages

    • Home
    • Digital Transformation
    • Software Development
    • Cloud Solutions
    • IT Consulting
    • Microsoft 365
    • Microsoft Azure
    • Microsoft Dynamics 365
    • Microsoft Power Platform
    • Microsoft SharePoint
    • Nintex and K2
    • Software Licensing
    • Hardware
    • Clients
    • Portfolio
    • Partners
    • Social Responsibility
    • Careers
    • Blog
    • Contact

    About Us

    emediaIT provides innovative technology solutions that help organisations improve, grow and evolve.

    We were formed in 2003 and offer the following solutions:

    Services: Digital Transformation, Software Development, Cloud Solutions and IT Consulting.

    Products: Microsoft 365, Microsoft Azure, Microsoft Dynamics 365, Microsoft Office 365, Microsoft Power Platform, Microsoft SharePoint, Nintex and K2, Software Licensing and Hardware.

    emediaIT has been a proud Microsoft Partner since 2005 and has reaffirmed our status and commitment to this partnership by achieving multiple Microsoft Partner Gold and Silver competencies. emediaIT is a Microsoft Gold Partner and has achieved the following Microsoft Partner competencies:

    Gold Application Development
    Gold Application Integration
    Silver Data Analytics
    Silver Cloud Platform
    Silver Cloud Productivity
    Silver Collaboration and Content
    Silver Datacenter
    Silver Small and Midmarket Cloud Solutions

    Contact Us

    55 Main Road
    Walmer
    Port Elizabeth
    South Africa
    6070

    Tel: +27 87 820 4164
    Fax: +27 86 628 3811

    Sales: sales@emediait.com
    Support: support@emediait.com
    General: info@emediait.com

    Working hours are 08:00 - 17:00 GMT+2, weekdays only and excludes public holidays and scheduled shutdowns.

    © 2022 emediaIT - Innovative Technology Solutions, All Rights Reserved.